How to compare Amazon Best Sellers and New Launches with Nexscope
Goal: Use one marketplace and subcategory to compare established products with newer listings, save a few ASINs for follow-up research, and avoid mistaking estimated sales for your own sales forecast.
1. Choose the market and product group
Open Nexscope Amazon Product Rankings and sign in if the workspace asks you to. In Marketplace, choose the country you plan to sell in: US, UK, DE, JP, or CA. Select a Core Category, then a Subcategory. Make these choices before drawing a conclusion; a ranking in one subcategory or country cannot be generalized to another.
The page loads a list after a subcategory is selected. If it has not finished loading, wait for the status line under Product Information rather than reading an empty table as “no competition.”
2. Compare two different ranking views
Start on Best Sellers. The on-page help defines this view as ranked by recent 30-day estimated sales. Look for common product formats, prices, brands, and ratings. Then switch to New Launches. The help describes products listed within six months, ranked by recency and early sales. This view can reveal recent entrants worth examining, but it does not prove that a new product will repeat their result.
Use the same marketplace and subcategory for both views. For each, record the date and the ranking type. A “Best Sellers” position here is the tool’s estimated ranking view; do not relabel it an official Amazon Best Sellers Rank or claim that the monthly units are your future orders.
3. Read each row as a product-research lead
The Product Information table shows fields such as Rank, Product Name, Monthly Units, Monthly Revenue, Sales Trend, Price, Price Trend, ASIN, Brand, and Listed Date when the data is available. Take one established product and one newer listing that serve the same buyer need. Compare:
- Is the price difference explained by size, materials, packaging, or a different bundle?
- Does the sales trend look stable enough to justify another research step, or does it need a longer history check?
- Is the newer listing actually comparable, or is it targeting a different customer?
Open the relevant product pages separately and verify attributes, reviews, fees, and restrictions. The ranking table helps you choose what to inspect; it does not perform supplier due diligence or calculate your margin.
4. Export only what you will investigate
Select Export CSV after setting the marketplace, ranking view, and subcategory. In a working sheet, keep the exported ASIN, name, price, available estimates, and your own research notes. Add two columns that the ranking cannot answer by itself: product differentiation to verify and cost or compliance question.
If you want a compact first exercise, shortlist three ASINs: a leading established product, a mid-list alternative, and a newer listing. Compare their actual listings and customer feedback before deciding whether to source anything. Nexscope’s ranking views can shorten the discovery step, but estimates and rankings are not a launch recommendation.
Try it: Browse Amazon Product Rankings. Share a non-sensitive workflow question in the Nexscope community.
When an ASIN makes your shortlist, the negative-review analysis guide explains how to inspect a bounded customer-feedback sample without overstating it.
Last reviewed: October 6, 2026 · Maintained by the official Nexscope team.
Last reviewed: 2026-10-06 · Maintained by the official Nexscope team.
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